Regal: Turning marketplace success into a scalable growth strategy

Through LYVA Labs ADAPT, ambitious Liverpool City Region businesses are supported to turn uncertainty into actionable growth opportunities - including exploring how digital channels, marketplace innovation and new business models can unlock scalable growth.

The programme provides established businesses with expert guidance, structured support and access to £15k feasibility grants to explore and validate new products, services and business opportunities.

For Regal Wholesale, a long-established wholesaler of household products, the programme helped strengthen its ability to scale direct-to-consumer sales while protecting the resilience of its core wholesale business.

The Market Opportunity

Regal has built a thriving business serving bricks-and-mortar trade customers across the UK. However, after launching on Temu, the company found itself facing a new challenge: rapid growth in e-commerce.

Within a year, Regal had grown its direct-to-consumer marketplace operation to hundreds of orders per day from dozens of product lines. The scale and speed of growth highlighted a major opportunity but also created uncertainty around Regal’s future direction and business model. Which other platforms should it expand into? How could it scale without disrupting its core wholesale operation? What capabilities, systems and processes would be needed to support continued growth?

The Adapt Approach

Through LYVA Labs, Regal engaged specialist advisor Mark Taylor from Retail Solutions to work alongside the senior leadership team and develop its future-facing business model. Through an integrated approach covering commercial modelling, operational readiness, and digital capability development, uncertainty has been turned into a structured innovation and growth plan.

Impact on Growth

The work has given Regal a clearer understanding of how to balance innovation with operational resilience. It has helped them step back from day-to-day pressures, assess emerging opportunities and build confidence in their next phase of growth. By combining expert challenge, strategic thinking and practical implementation support, Regal is transforming marketplace success into a long-term plan for a scalable and future-ready business.

Want to find out more?

Find out how ADAPT can support your business here.

Jon Hunt, Commercial Director

“LYVA Labs has helped us turn a fast-growing marketplace business into a clear long-term growth strategy. Access to specialist support, combined with grant funding, has allowed us to step back from the day-to-day operation, assess new opportunities and develop a practical plan for scaling our online channels. The programme has provided both challenge and direction, helping us make better-informed decisions about the future of the business while remaining focused on delivering for our existing customers and brand partners.”