Privacy Policy

Introduction

“We” are LCR Ventures Ltd trading as LYVA Labs (company number 13623222) and LYVA Labs Ltd (company number 14055894). We are based at The Spine, Smithdown Lane, Liverpool, L7 3FA.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy sets out how we collect and use your personal information when you visit and use our website www.lyvalabs.com and otherwise engage with us.

We are the data controller for the purposes of the Data Protection Act 2018, the EU General Data Protection Regulation (GDPR) and any other data protection legislation application in the UK from time to time.

We monitor best practice and guidance from ICO (Information Commissioners Office) and MRS (Market Research Society). We may change this policy from time to time by updating this page. Therefore, you should check this page to ensure you are happy with any changes. This policy is effective from July 2023.

Contact Us

If you have any questions about your privacy on our website, or our use of your personal data, please contact us on the details below.

Post: LYVA Labs, The Spine, Smithdown Lane, Liverpool, L7 3FA

Email: enquiries@lyvalabs.com

Information we collect

This section describes how we lawfully collect and use your personal data. “Personal data” means any information which relates to an identifiable, living individual. It does not include anonymous data which cannot be linked to an identifiable person.

We will only use your personal information when the law allows us to. The law says that we must identify a lawful basis for each use of your personal data. We rely on a number of lawful bases, including:

  • Where we have obtained freely given, specific, informed and unambiguous consent from you to use your personal information in certain ways.
  • Where we need to use your personal data in order to perform a contract that you have entered into with us.
  • Where we need to comply with a legal obligation.
  • Where it is necessary for us to use your personal information to pursue our legitimate interests (or those of a third party) and we believe that using your personal information in that way is not overridden by your interests or your fundamental rights and freedoms.
  • Where it is necessary to protect your vital interests.

Below, we have set out the purposes for which we use your personal data and the lawful bases which are relevant to those purposes.

What information do we hold about you, and how do we use it?

We collect, store and use some or all of the following categories of personal information about you:

Website Usage Information

When you visit our website, we may collect your IP address, location, browser details, operating system details, referral source, duration of visit, page views, website navigation information and service use details.

We use this information to analyse and improve the user experience and performance of our website and services.

Our lawful basis for this processing is our legitimate interest in delivering our services and monitoring and improving our website and services.

Contact details and communication information

Where you contact us using the contact forms or other details on our website, we may collect your name, email address, address, telephone number, job title and organisation and the content of your communications or enquiries.

We use this information to communicate with you, including responding to your questions and enquiries, providing information about our services, our website and our relationship with you, dealing with any complaints that you may have and providing information about changes to our business, policies or services.

Our lawful basis for this processing is our legitimate interest in building our relationship and communicating with you.

Investment and grant enquiry

Where you contact us with an investment and/or grant enquiry using an enquiry form on our website or to any @lyvalabs.com email address, we will only require you to provide personal information to us where it is necessary for us to provide you with a service at your request.

The types of personal data we may collect in these circumstances are:

  • Full name and title including any previous names
  • Photographic proof of identity (typically passports or photo driving licences)
  • Proof of address (utility bill)
  • Marital status
  • Contact information such as postal address, residential address, email address and telephone numbers
  • Tax information (Unique tax reference number and national insurance number)
  • Information regarding your investment experience, wealth, source of funds and bank details
  • Information regarding your knowledge of investment and types of transactions undertaken
  • Employment history and salary details
  • Marketing preferences which include the type of information you wish to receive and how.
  • Information we learn from you such as requests, transactions, services provided or offered, any advice or recommendations made, a log of meetings, telephone recordings (where permitted and required for regulatory purposes) complaints and dissatisfaction notes, as well as email exchanges.
  • Business organisation/address

The above list is not exhaustive and we may from time to time request additional information in order to satisfy our legal or funding obligations.

Our lawful basis for this processing is our legitimate interest in assessing the suitability or your investment and/or grant enquiry.

Subscription details

Where you subscribe to our LYVA Labs Newsletter(s), we may collect your name, email address and subscription preferences.

We use this information to send you our newsletters and other news and information about our events and services. We will send you information in accordance with the preferences that you choose when you subscribe to our newsletter.

Our lawful basis for this processing is consent, as you have specifically requested to receive updates from us. If you no longer wish to receive these updates from us, you can change your preferences or unsubscribe at any time by using the links in any emails we send to you.

Business relationship management

Where you or your organisation engages with us, our partners and intermediaries we may collect personal data and information about your relationship and history with us and our network. We may collect this information directly from you, or it may be provided to us by one of our partners or intermediaries when you correspond with them where you have authorised the sharing of your personal data with us.

Partners may include: Liverpool City Region Combined Authority (LCRCA), Innovate UK, Higher Education Institutes (HEIs) & Research and Technology Organisations (RTOs), local authorities, chambers of commerce and governmental departments providing business and enterprise support.

Intermediaries may include: accountants, solicitors, independent financial advisors, tax advisors and wealth managers who may be working on your behalf.

We, and our partners and intermediaries, use this information to manage business relationships within our network and to facilitate and promote networking and communication between the businesses that engage with our network, and we have a legitimate interest to use your information in this way.

Special Category Data

Special Category data refers to any data which is sensitive and is subject to additional rules and requirements under data protection law. Special Category data may include information regarding:

criminal convictions and offences, race, ethnicity, religious or philosophical beliefs, political opinions, sexual orientation, trade union membership and information about your health, genetic and biometric data.

As a general rule, we do not collect any Special Category data about you. However, we may request Special Category data from you for the purposes of statistical analysis and reporting on our equality, diversity and inclusion performance. We require consent from the individual to collect this information.

If we are required by law to request any Special Category data from you, aside from the reasons mentioned above, we will provide you with a reasonable explanation as to the nature and purpose for this request and request your consent. We would not be able to proceed without your consent unless there was a lawful reason for doing so.

Verifying your identity

We may use the information that we hold about you where it is necessary for us to do so in order to meet our legal obligations or to detect and prevent fraud, money-laundering and other crimes.

Protecting you and others from harm

We may also use your information where it is necessary to protect your vital interests, or the vital interests of others. This may include in the event of criminality such as identity theft, piracy or fraud.

Information we collect about you from other sources

We may collect information about you from other sources. This may include the following:

  • Information that we receive from our partners and intermediaries (see “business relationship management” above)
  • Publicly available information, including from sources such as Companies House
  • Information you have shared publicly, including on social media
  • Information from third party databases including credit reference agencies
  • Information you have consented to provide to other websites, services or third parties which we also have access to such as third-party event booking services.

This list is not exhaustive, and, in specific instances, we may need to collect additional data for the purposes set out in this policy.

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Who do we share your personal information with?

Sharing your information within our company and network

We share the information that you provide to us with our staff so that we can provide our products and services to you.

We may share your personal data with the parties set out below (amongst others) for legitimate business interests and lawful purposes:

Our partners and intermediaries for the purpose of business relationship management (see “business relationship management” above) and to monitor and evaluate programmes.

Our trusted professional advisers including lawyers, bankers, auditors, tax advisors and insurers who provide consultancy, banking, legal, insurance, tax and accounting services.

HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

Fraud prevention agencies.

Selected third parties who manage or provide services for our IT infrastructure including but not limited to our website and hosting, contact management systems and customer relationship management systems.

Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to handle your personal data securely and in accordance with the law. We only allow such third parties to process your personal data for specified purposes, in accordance with our instructions and on a confidential basis. We do not share or transfer your data outside of the UK or the European Economic Area (EEA).

Links to other websites

Please note that links from our website may take you to external websites which are not covered by this policy. We recommend that you check their privacy policies before submitting any personal information to such sites. We will not be responsible for the content, function or information collection policies of these external websites.

How long do we hold your personal data?

We will only hold your personal data for as long as we need it for the purposes for which it was collected. Where we provide you with any service, we will retain any information you provide to us at least for as long as we continue to provide that service to you.

Where we are using your personal data for one of our legitimate interests, we will only hold your personal data for as long as we have that interest.

In certain circumstances, you can ask us to stop using your personal data earlier. You can find more information about your rights below, alternatively you can contact us at any time using the contact details at the top of this page.

How do we protect your personal information?

We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this policy.

We try to ensure that all information you provide to us is transferred securely via our website (always check for “https” in the URL, or the padlock symbol in your browser). Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

All information you provide to us is stored on third party secure servers.

Your rights

You have the right to be informed

We have a legal obligation to provide you with concise, transparent, intelligible and easily accessible information about your personal information and our use of it. We have written this policy to do just that, but if you have any questions or require more specific information, please contact us using the details at the top of this page.

You have the right to access your data

You have the right to ask us to confirm whether or not we hold any of your personal information. If we do, you have the right to have a copy of your information and to be informed of the following:

  • Why we are using your information
  • What categories of information we are using
  • Who we have shared your information with
  • How long we envisage holding your information

You can obtain copies of your data by submitting a subject access request using the contact details at the top of this page. Please clearly label your enquiry as a ‘subject access request’.

In order to maintain the security of your information, we will have to verify your identity before we provide you with a copy of the information we hold. The first copy of your information that you request from us will be provided free of charge, if you require further copies within a short period of time, we may charge an administrative fee to cover our costs.

You have the right to correct our records

Where you have requested a copy of the information we hold about you, you may notice that there are inaccuracies in the records, or that certain parts are incomplete. If this is the case, you can contact us on the details at the top of this page so that we may correct our records.

You have the right to be forgotten

There may be times where it is no longer necessary for us to hold personal information about you. This could be if:

The information is no longer needed for the original purpose that we collected it for

  • You withdraw your consent for us to use the information (and we have no other legal reason to keep using it)
  • You object to us using your information and we have no overriding reason to keep using it
  • We have used your information unlawfully
  • We are subject to a legal requirement to delete your information

In those situations, you have the right to have your personal data deleted. If you believe one of these situations applies to you, please contact us on the details set out at the top of this page.

You have the right to have your personal data transferred to you or a third party in a common format

Also known as data portability, you have the right to obtain a copy of your personal data for your own purposes. This right allows you to move, copy or transfer your personal data more easily from one IT system to another, in a safe and secure way.

If you would like us to transfer a copy of your personal data to you or another organisation in a structured, commonly used and machine-readable format, please contact us on the details set out at the top of this page. There is no charge for you exercising this right.

You have the right to object to direct marketing

You can tell us at any time that you would prefer that we do not use your information for direct marketing purposes. If you would not like to receive any direct marketing from us, please contact us on the details at the top of this page, or use the links provided in any of our marketing communications, and we will stop sending direct marketing immediately.

You have the right to object to us using your information for our own legitimate interests

Sometimes, we use your personal information to pursue our own legitimate interests. We aim to always ensure that your rights and information are properly protected. If you believe that the way we are using your data is not justified due to its impact on you or your rights, you have the right to object. Unless we have a compelling reason to continue, we must stop using your personal data for these purposes.

In order to exercise your right to object to our use of your data for the purposes above, please contact us on the details at the top of this page.

You have the right restrict how we use your information

You have the right to ask us to stop using your personal data in any way other than simply keeping a copy of it. This right is available where:

  • You have informed us that the information we hold about you is inaccurate, and we have not yet been able to verify this
  • You have objected to us using your information for our own legitimate interests and we are in the process of considering your objection
  • We have used your information in an unlawful way, but you do not want us to delete your data
  • We no longer need to use the information, but you need it for a legal claim

If you believe any of these situations apply, please contact us on the details at the top of this page.

You have rights related to automated decision making and profiling

Any automated decision-making or profiling we undertake is solely for the purpose of tailoring the information which we provide to you. We will not use automated decision-making or profiling to make any decisions which will have a legal effect upon you or otherwise significantly affect you, and you have the right not to be subject to such decisions. If you have any concerns or questions about this right, please contact us on the details at the top of this page.

Concerns?

If you have any concerns or complaints over how we use your data, please contact us in the first instance so that we can try to help. Our contact details are set out at the top of this page.

If you are not satisfied that we have addressed your concerns properly, you have the right to lodge a complaint with the Information Commissioner’s Office (the ICO) (www.ico.org.uk).

Cookies

What is a cookie?

A cookie is a small text file that is sent by a website server to your browser and stored on your computer. Cookies are needed for a number of functions which make websites work (or work more efficiently), and they can provide information to website owners about how you use their website.

How do we use cookies?

We use cookies to monitor how people use our website, including estimating audience size and patterns of use, to help us provide you with a better service. Cookies also make it easier for you to use the website on future visits and allow us to personalise the content of the website to you by recording information about your preferences.

We use both persistent cookies (which expire on a specified date) and session cookies (which expire when you close your browser). The cookies used on this site have been categorised based on definitions given in the ICC UK Cookie Guide. We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website.
  • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website work, for example, by ensuring that users are finding what they are looking for easily. Please note that third parties may also use cookies, over which we have no control.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region – or your cookies and marketing preferences).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed.

HubSpot

LYVA Labs website uses the popular HubSpot CMS (content management system). Cookies are used to store basic data on your interactions with these systems, such as whether or not you have logged in to the CMS. We use a session cookie to remember your log-in for you if you are a registered user to access certain content. If these are disabled, then various functionality on our website may be broken.

Google Analytics

LYVA Labs website uses Google Analytics to analyse the usage of our website. Click here for further information about how Google Analytics uses cookies.

Social and other Media

LYVA Labs website may use cookies placed by third parties, such as Twitter, LinkedIn, Facebook, and Instagram (for social media connections, posts and updates) and YouTube (for embedded video content).

Changing your cookie preferences

You can configure which types of cookies may be placed when you visit our website.

Most browsers allow you to turn off cookies or to receive a warning before a cookie is stored on your hard drive. You can find out more about how to do this at the following links:

Further information about cookies

There is a lot of useful information about cookies available online. For more information about cookies visit allaboutcookies.org.

We may change this policy from time to time by updating this page. You should check this page to ensure you are happy with any changes.

Last updated: July 2023

 

2023: LCR Ventures Ltd trading as LYVA Labs. All rights reserved.